I study attitudes, attitude change, emotion, decision making, and social influence, specifically applied to the domains of gender, sexuality, politics, and environmental sustainability.
My current research involves questions of environmental sustainability. I am interested in attitudes toward sustainability, the sociocognitive processes related to those attitudes, social influence on those attitudes and behaviors, and applications of persuasive methods for changing sustainability attitudes and behaviors.
Climate change is the most pressing societal issue of our lifetime. All other issues become irrelevant if we cannot gain control of our climate and sustain ourselves on our planet. 75% of people surveyed say they care about the environment, yet their actual behavior shows differently. I seek to find methods of changing sustainability behavior. So far we know that neither attitudes, nor intentions, nor knowledge predict sustainability behavior, but social norms, social influence, and self-efficacy do. I’m currently looking into previously unstudied connections to sustainability behavior, such as wellbeing, materialism, and social relations.
- Applied Social Psychology
- Attitudes and Beliefs
- Emotion, Mood, Affect
- Evolution and Genetics
- Gender Psychology
- Judgment and Decision Making
- Neuroscience, Psychophysiology
- Persuasion, Social Influence
- Political Psychology
- Prejudice and Stereotyping
- Sexuality, Sexual Orientation
- Social Cognition
- Bryan, A., Webster, G. D., & Mahaffey, A. L. (2011). The big, the rich, and the powerful: Physical, financial, and social dimensions of dominance in mating and attraction. Personality and Social Psychology Bulletin, 37(3), 365-382.
- Giargiari, T. D., Mahaffey, A. L., Craighead, W. E., & Hutchison, K. E. (2005). Appetitive responses to sexual stimuli are attenuated in individuals with low levels of sexual desire. Archives of Sexual Behavior, 34(5), 547-556.
- Mahaffey, A. L., Bryan, A., & Hutchison, K. E. (2005). Sex differences in affective responses to homoerotic stimuli: Evidence for an unconscious bias among heterosexual men, but not heterosexual women. Archives of Sexual Behavior, 34(5), 537-545.
- Mahaffey, A. L., Bryan, A., & Hutchison, K. E. (2005). Using startle eye blink to measure the affective component of antigay bias. Basic and Applied Social Psychology, 27, 37-45.
- Mahaffey, A. L., Bryan, A., Ito, T. A., & Hutchison, K. E. (2011). In search of the defensive function of sexual prejudice: Exploring antigay bias through shorter and longer lead startle eye blink. Journal of Applied Social Psychology, 41(1), 27-44.
- Nierman, A. J., Thompson, S. C., Bryan, A., & Mahaffey, A. L. (2007). Gender role beliefs and attitudes toward lesbians and gay men in Chile and the U.S. Sex Roles, 57(1-2), 61-67.
- Clashing Views on Psychological Issues
- Norms, Persuasion and Social Influence
- Psychology of Gender
- Research Methods
- Social Psychology
- Sustainability Psychology
Amanda L. Mahaffey
Department of Psychology
Boulder, Colorado 80302-0345